E3 is a convention which was once known for its booth babes, a part of the event which saw maybe a little too much attention. Developers and Publishers went a little nuts, spending a lot of budget on girls and not booths. The ESA who is responsible for E3 enforced a ban, which then drove developers to set up meetings outside of the event. 

This effectively getting around the new ruling but also diverting journalists and other industry members away from the event. Now, ESA has loosened the rules, and booth babes have returned. Check out the booth babes from this years event below.