Why the Empty Stockings? Americans Gave an Estimated $30 Million In Virtual Gifts this Holiday Season, According to Digital Goods
games, virtual worlds, and social networks, and issuer of three digital goods reports in 2009, today provides an estimate for what is expected to be the largest virtual goods
gift giving season on record.
applications projects that Americans spent an estimated $30 million on virtual gifts this past holiday season, November and December 2009.
â‚¬â„¢s own internal survey also found that one in five of its digital goods buyers also gave virtual gifts. About 15% of all virtual gift giving occurred during the November and
December months. These estimates project that $30m of digital goods were given as virtual gifts during the holiday season.
also found that nearly 1 in 12 Americans purchased a digital good in 2009, with the average price of a virtual gift estimated around $3 per transaction.
interest in virtual gifting. The visible effect is that there were a few more empty stockings and missing presents under the tree this year, and we expect this to be a growing
trend over the next few holidays,” said Eric Hartness, Chief Marketing Officer of PlaySpan.
or PlaySpan itself, you can find them at http://www.playspan.com