Blizzard Entertainment and NetEase Inc have announced jointly today that they have come to an agreement to license Blizzard’s award-winning action RPG game Diablo 3 to a NetEase Inc. affiliate in mainland China. This will be Blizzard’s fifth game sereis that the two companies are bringing to mainland China, following World of Warcraft, StarCraft 2, Hearthstone: Heroes of Warcraft and Heroes of the Storm.
In Diablo 3, players go on an epic journey through the ominous world of Sanctuary, to take down the corrupting demonic forces of the Burning Hell that encroach the land. Players adventure through rich and varied setting while being engaged in fast-paced action combat. Take down hordes of monsters, challenging bosses, grow in experience and ability and acquire powerful ancient artifacts to help you on your path.
“We’re excited to be able to welcome the many passionate gamers in mainland China to Sanctuary,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We appreciate all the support Chinese gamers have shown us over the years and hope they have a great time playing Diablo III.”
Diablo 3 is one of the fastest selling PC title of all time globally, when it was first released back in 2012. They have sold more than 3.5 million copies of the action RPG, and are hoping to increase further sales once the game becomes available in China. Probably a very good idea, since Guild Wars 2 has also seen a huge increase in sales once they entered the Chinese market.