ChangYou, one of Asia’s leading online game developers and operator, today announced the Open Beta launch of its first MMORPG title in the U.S. Dragon Oath, which has successfully run in Asia for three years and boasts 75 million registered players and has smashed records in the eastern markets reaching near 1,000,000 concurrent players at any given time. Players are invited to sign up for the U.S. open beta on the official site at http://69dragon.com/intro/ and explore the number one martial arts game in Asia!
“Our strategy for success,” said Martin Tan, General Producer of ChangYou Inc, “is we want to merge eastern and western markets, to find the line upon which both sides will walk and enjoy. One of the first things we did was to examine Dragon Oath and see how it compared to other Free-2-Play games in our space. So we started looking through the features list to see what set us apart from our competitors. At around feature 181 – we realized we probably will have one of the most content rich MMOs on the market…”
After a brief re-development of Dragon Oath, the game will be the first title brought from ChangYou Inc. to the USA and will be used to build a platform for launching further titles to Western audiences. During the Closed Beta period since Sept. 24, Dragon Oath had more than 20,000 participants and the feedback from users has been overwhelmingly positive.
Western MMO Veteran Steven C. Wade says the Open Beta “was a great success”. “We achieved all of our internal goals and because we are not only the publisher, but the developer we worked very closely with our testers to change a great deal of game functions to help bridge that canyon between western and eastern players,” he said.
Dragon Oath is a five-year labor of love by over 500 top programmers with a $200 million total investment. What was brought to the U.S. market is an ultimate version after three years of constant developments and updates in Asia. Enhanced features are introduced every week and expansion packs every month. Dragon Oath will open its world to all players and give them a chance to experience the rich martial arts and game-play in its entirety this November!
About Dragon Oath
Dragon Oath is a free-to-play massively multiplayer online role playing game (MMORPG) set in ancient China during the time of the Song Dynasty in 960 AD. The main storyline of Dragon Oath is based upon the mythology of the eight races of non-human deities described in Buddhist cosmology. Dragon Oath allows players to engage themselves in ancient Chinese lore and take part in captivating quests that tell the tale of warriors and diplomats from this time period. Dragon Oath has a large emphasis on teamwork and community within its game-play mechanics. Dragon Oath boasts over 300 different martial arts skills, 136 armor sets with up to 116 million combinations of weapons, 276 thousand pets of different attributes and 100 automated daily in-game live events 24/7.
Related: ChangYou, Dragon Oath