EVE Online community raises huge amount for victims of Typhoon Hayian
CCP today announced that the players of its game EVE Online have donated US$190,890 to the Icelandic Red Cross. The fundraiser is an initiative of CCP Games, to help the Philippines recover from the destruction caused by Typhoon Haiyan. The money was raised through the “PLEX for GOOD” program, which allows players of EVE Online to collectively donate in-game currency to worthy charities, as well as other associated donations.
During the PLEX for GOOD charity event, the EVE community worked up dozens of unique player-run efforts to donate 12,726 PLEX (approximately 1060 years of playtime) to total US$190,890.
The money was collected on December 7 in an 8+ hour “telethon” live-streamed on Twitch.tv/CCP featuring several EVE Online developers. These developers came up with unique donations such as; developer boxing matches, male and female head-shavings, getting a full-arm tattoo, sparring versus a Tae Kwon Do champion and even getting shot with one paintball for every US$2,000 donated. Other programming included a guest appearance and “training session” by mixed martial arts fighter Gunnar “Gunni” Nelson, a developer cooking competition, Q&A sessions and a live sampling of the most exotic tastes of Icelandic cuisine.
While the interactive content of the telethon was on the lighter side, the heartfelt thanks from CCP’s development staff to its players is very sincere. Every milestone was reached and well surpassed.
Hilmar Veigar Petursson, CEO of CCP, says the following about the fundraiser:
“We often talk about how EVE is ‘real’, a simulation of humanity where there are few rules and all the economic, political and social forces of human nature push the boundaries of morality in all directions. We’ve seen the passionate side of our players over the past decade, but truly nothing could prepare us for this level of generosity from them. It is humbling. It is beautiful. It is what EVE is really about.”
As a journalist for MMOGAMES.com I can only applaud the effort made by CCP Games, but my greatest respect goes out to all those gamers who participated in this fundraiser. It is good to know that people still care for one and another, and for that I would like to thank you all.