Star Citizen is an upcoming online space trading and combat simulator currently under development by Cloud Imperium Games and industry veteran Chris Roberts. The devs have been releasing trailers for their games ships in the style of an in-game commercial.
The latest commercial has been released, showcasing the customization available for the Aurora class of space vessel. The commercial shows off several different loadouts and how players can combine them to create their dream ship. For more info visit the official site.