DDO surpasses one million NEW players

DUNGEONS & DRAGONS ONLINE®: eBERRON UNLIMITEDâ„¢ surpasses one million NEW players
Best Free-to-Play MMO Marks Four Years of Operation with Sharp Growth
WESTWOOD, MA —œ February 26, 2010 —œTurbine, Inc. announced today that Dungeons & Dragons Online®: Eberron Unlimitedâ„¢ (DDO Unlimited), the world best free-to-play massively multiplayer online role playing game (MMORPG) has already attracted over one million new players since its September 2009 launch.  The massive influx of new players has been across all of the various consumer plans available.  DDO Unlimited paid subscriber base has more than doubled, while at the same time players are transacting in the new DDO store at three times the industry average, growing the franchise revenue over 500% since its launch in September. 
DDO Unlimited is a free-to-play MMORPG which delivers heart-pounding gameplay featuring the industry best combat system, a massive world with state-of-the-art graphics and gameplay, and a rich set of features that until now could only be found in premium subscription-based MMOs. DDO Unlimited offers an innovative new pricing model that allows players to download and play for free, purchasing adventure packs, items, and account services a la carte from the new DDO Store, or to subscribe to get unlimited access to all of the game content. Players can download and play DDO Unlimited for free by visiting http://www.ddo.com.
“The response from players to DDO Unlimited has been nothing short of phenomenal,” said Jim Crowley, president and CEO of Turbine, Inc. “We’ve known all along how great this game is and by implementing an innovative new model that put the players in charge of how they pay and play DDO Unlimited, we’ve successfully expanded our reach and injected new energy into the game.  Without a doubt, DDO Unlimited is a hit!”
“The launch of DDO Unlimited has been a huge success and has really taken the game to a new level,” said Fernando Paiz, Executive Producer of DDO Unlimited.  “As we celebrate our 4th birthday, the game has never been better and we’re just getting started with more adventure packs, more store items, and other innovative features coming in the major updates we have planned throughout 2010.”
DDO Unlimited is based on the world-renowned DUNGEONS & DRAGONS® franchise of Wizards of the Coast LLC, a subsidiary of Hasbro, Inc.® (NYSE: HAS),  under license to Atari, SA. DDO has been enthusiastically received by many gaming critics, including The New York Times, PC Gamer, Game Informer and many more. For the latest information, please visit www.ddo.com.