Change is hard sometimes, especially if you’re used to referring to a program or a service by its original moniker. That change was attempted by Blizzard when they announced the decision to adjust the BattleNet name in September. It didn’t stick, so Blizzard have walked back their plans.
Despite the fact that the services of BattleNet were not changing, feedback from players and users of the service ultimately led Blizzard to agree that the name shift was just not going to matter.
“When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.”
In order to ensure people know who owns BattleNet, Blizzard will be inserting their logo prominently in the service’s iconography as well as referring to the service as “Blizzard Battle.net” in future communications. The move is intended to assuage concerns of “confusion and inefficiencies related to having two separate identities” that led to the attempted renaming.
We still fail to see how anyone would confuse “Blizzard” and “Battle.net” as two wholly separate entities unless that person or company is so far removed from gaming that they may as well be making potato chips. It was a lot like calling Discord “Talky Blue Box” and we’re glad that Blizzard have recognized the familiarity people have with the service and its original name.
Source: official site