While the King acquisition by Activision Blizzard appears to be overshadowing everything else today, there was a little treasure trove of information buried in the financial data. According to the report, Call of Duty: Black Ops II is still gaining active users.
Despite only being available on the previous console generation, Call of Duty: Black Ops II increased its number of monthly active users to 12 million. The player population was previously reported at 11 million in August. However, there is no definitive information on whether these players are using the PC, Xbox 360 or PlayStation 3.
“On November 6, 2015, Activision Publishing expects to release the highly anticipated Call of Duty: Black Ops III from its award-winning studio, Treyarch. Momentum ahead of launch has been strong and engagement for Call of Duty: Black Ops II grew quarter-over-quarter again to nearly 12 million MAUsB, an unprecedented level for a game that is three years old and only available on old-generation consoles.”
This clearly explains why Activision has decided to keep making Call of Duty games for older consoles, despite not including a single-player campaign or steady frame rates. If Black Ops II can continue to draw in new players after 3 years, it’s likely that Black Ops III will draw from the same audience.
A large portion of Call of Duty players are typically younger and don’t necessarily have access to the latest and greatest consoles or PCs. By continuing to cater to those with older generation consoles, Activision isn’t cutting off any of its core player base.
Source: Activision BlizzardRelated: Activision, Blizzard Entertainment, Call of Duty, Call of Duty: Black Ops III, Industry