Evolve: A “Permanent” Franchise

At a recent conference, Take-Two Interactive CEO Strauss Zelnick called Evolve (the massive monster hunting game) a “permanent” franchise, alongside Grand Theft Auto, Borderlands, Red Dead Redemption, and others.

Evolve: A “Permanent” Franchise

Zelnick uttered the comment at the 43rd Annual Technology, Media & Telecom Conference in New York. Calling the property a permanent franchise not only solidifies the game as a brand; it also opens the door for future installments.

Zelnick noted, though, that he wasn’t pleased with the game’s heavy emphasis on multiplayer missions. He said:

“As you know, Evolve is very multiplayer focused, and that’s worked for people. We’ve had something like 27 million game sessions played, and we’ve sold-in over 2.5 million units. We’re really happy with where it’s going. It isn’t 10 million units yet, but it is an important franchise for us.”

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He continued,

“I think we come out of that experience reminding ourselves we have to have a strong single-player opportunity. But we knew that about Evolve. We think we’ve developed another permanent IP. But if there [was] something lacking, I would say it would be that it was probably a bit too multiplayer-focused, which we knew all along.”

Again, Take-two has not yet announced any plans for Evolve’s future. But mentioning it as a permanent franchise leaves the door open for future installments.

 

Source: Gamespot

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