Activision Blizzard has released their quarterly earnings report and it looks pretty good. Revenue earned from online sources such as subscriptions for World of Warcraft, micro transactions and Destiny sales accounted for 67 percent of the company’s total revenue earned. Overall year-over-year is up in both revenues and income For a more detailed look at the report, please check out gamesindustry.biz for deeper analysis.
Bobby Kotick, Chief Executive Officer of Activision Blizzard.
Related: Activision, Blizzard Entertainment, News, World of Warcraft
Our record third-quarter results were driven by Destiny, the biggest new videogame franchise launch of all time, as well as strong sales from Blizzard Entertainment’s Diablo III: Reaper of Souls – Ultimate Evil Edition, Hearthstone: Heroes of Warcraft, which now has over 20 million registered players, and World of Warcraft, which saw a quarterly increase in subscribers to 7.41 million in anticipation of the upcoming Warlords of Draenor release,”
“In addition [we have] upcoming content releases of Skylanders,Trap Team and Call of Duty: Advanced Warfare, next week Blizzard Entertainment plans to launch World of Warcraft: Warlords of Draenor. Today, we have some of the most important franchises in entertainment and we expect to continue growing our product portfolio in 2015 with two additional franchises — Call of Duty Online, which we expect will enter an unlimited beta test, including virtual item sales, in China during the first quarter, and Blizzard Entertainment’s Heroes of the Storm. Looking ahead, we have more opportunities than ever before to fuel our growth by creating great content using new platforms and business models while also expanding into new geographies. We are embracing all of these growth opportunities with the same commitment to excellence that we have demonstrated over the past 23 years.”