Harry Potter: Wizards Unite seems to be the game everyone spent the weekend signing up for but not the one they were spending money on. In the first 24 hours on both android and iOS combined it has been estimated that Harry Potter: Wizards Unite spending was just $300,000.
One can’t help but compare the launch of this game to its older brother Pokemon Go. In the first 24 for Pokemon Go the game had been downloaded 7.5 million times, versus 400,000 for Wizards Unite. It had also generated approximately $2 million in player spending. To make it even worse, Harry Potter: Wizards Unite actually released in more countries than Pokemon Go had at that point in its life.
Why are the numbers so low? Well…there are a few things that could be contributing to it. First, there’s the fact that Harry Potter doesn’t have the massive popularity that Pokemon does in Japan which is where Pokemon Go and Ingress both bring in a sizeable amount of their revenue. Having a game based on a Western IP isn’t instant money when you consider that in the Western audience players are less likely to spend money on mobile games.
There’s also the issue that current Pokemon Go players are less likely to play Harry Potter: Wizards Unite. Mobile phones, and the games themselves aren’t really designed for you to switch between games easily. It’s far more likely that you’ll pick one game and stick with it. Unless you’re a HUGE Harry Potter fan you’re more likely to play the game you’ve been playing, so not picking up that new game.
Finally, it also has to be considered that Harry Potter is an older IP now and the last movie wasn’t very well received. It’s quite possible that a lot of people have moved on from the series and so aren’t interested in playing the game.
Whatever the reason we will be keeping an eye on how Harry Potter: Wizards Unite performs into the future and we’ll have a review of it ready to go very soon.
Source: Sensor TowerRelated: Business News, Harry Potter, Harry Potter: Wizards Unite, Launch, News, Niantic